# California Property Insurance Is Quietly Starting to Soften - Insurance Pricing Turns - Week of August 17, 2026

> Insurance pricing newsletter for the week of August 17-23, 2026. Three podcasts converged on California, the hardest US property market, with a working broker saying the private market can now beat the state's FAIR Plan, plus a separate thread on how carriers are managing loss costs through the claims file rather than the rate card.

## Insurance Pricing Turns

### Week of August 17–23, 2026: California Property Insurance Is Quietly Starting to Soften

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For yet another week, not one executive from the big names this letter follows, Chubb, Travelers, AIG, RenaissanceRe, Everest, Arch, the specialty writers, the Bermuda and Lloyd's markets, the cat-bond crowd, or the giant brokers, sat down for a podcast to talk about rates, renewals, reserves or catastrophe budgets. The US-watchlist silence now stretches across the whole summer. But the mic was not dead: three separate podcasts this week zeroed in on the single hardest property-insurance market in America, California, and all three, from very different seats, told the same story. The worst market is starting to thaw. And a fourth thread ran underneath it: how insurers are quietly squeezing costs not through price, but through claims.

## TL;DR

- **A working California broker says she can now beat the state's insurer of last resort in the private market, the clearest soft-market tell in months.** Tina Keel, an HOA insurance broker, told *HOA - It's A True Story* that "the excess and surplus, that secondary market is starting to soften," and where a year ago the private option was hopeless, "now I can say, actually, I can go to the secondary market and get you a quote and it will beat the fair plan most likely" ([HOA - It's A True Story, Aug 21](http://url7324.matterfact.com/ls/click?upn=u001.idHmPrr2Geh7KYLAsTy7NkrIVb-2FgA4pmf2rMXQwGcOhuHMWGGar8muczs4CsRmF10GBbmdGSgFb0fQ7wV7krliOIS2n9dWXb-2BzXgpm3DBnDnVVlI-2FOt1y2RfapRIZB62VixspkRmq4aaQzJc8K7yTQ-3D-3DbPaP_7mLGwmUci-2BLaXswv9WX1yTgqn3Wad-2FotHhzHgSNAZbU82tvn7IoZZ6MjZ8PvFErJNabMVGoQrRjoQYqmMaPNOXkeqt-2BQw1ynpNHjrYRHdq9wkiXBFrMMQlyul8YWGLNp4BiIxuOh9wfIzXcmbGvE-2FdU0nm4OHqhLhVBrkev4TOVdVGlGuQ7bKJDZ5LUSM72cW-2B-2FvzjMvydb65zQc2-2Ffchw-3D-3D)). Operators, not pundits, calling the turn.

- **California's reforms are the machinery behind that thaw, insurers can finally price to the risk.** A Breakthrough Institute analyst laid out the fix on *Shift Key*: the state has "finally started letting insurers charge forward-looking... risk models, which before you were not allowed to do. And we've also started letting insurers pass on the cost of reinsurance, which before you were also not allowed to do" ([Shift Key, Aug 20](http://url7324.matterfact.com/ls/click?upn=u001.idHmPrr2Geh7KYLAsTy7NkrIVb-2FgA4pmf2rMXQwGcOhor9PLCS4eBsYELS0Q5vqYfVIV-2FB4-2BOMlIKbmBZUEBgCFpHfJriHMZYqezH6mXgchYQw5SilkOteeySz-2FfZo9-2BF-2FUtd2WmS3wF0EMh9rzHeg-3D-3Dcwmm_7mLGwmUci-2BLaXswv9WX1yTgqn3Wad-2FotHhzHgSNAZbU82tvn7IoZZ6MjZ8PvFErJNabMVGoQrRjoQYqmMaPNOapkv3suwXNC4WkSd42FKzkOcQr8pbLijUaMNSF-2FIAfbTGKmylTIDTrkpobOrrRLd2T1Cd4cze0DHxjZu3DaTaQm2iIRzYiknSYacKQK7DOlZeg-2Bgau8uLzth0-2FRACGzSQ-3D-3D)). Let carriers charge enough and reflect their reinsurance bill, and capacity comes back.

- **The other way insurers are managing loss costs is through the claims file, not the rate card, and the numbers are eye-popping.** A collision-industry commentator, citing a *Wall Street Journal* investigation, said the nationwide average is now "45% of auto liability claims closed without payment," and pegged State Farm's hail roof-replacement approval rate falling from "70.4%" to "34.7%" ([Collision Coffee Talk, Aug 17](http://url7324.matterfact.com/ls/click?upn=u001.idHmPrr2Geh7KYLAsTy7NkrIVb-2FgA4pmf2rMXQwGcOjwLbEgVqSchdd7MBlwhlAnSPBSozJfrEJa53Bj48uhw8NXn3gDTUlfpjSVtfPz0734HkpTzyWb-2FhY7AG0k5v7VmpX2F7dJ-2BnPQHnoYLzjpuw-3D-3DW1wk_7mLGwmUci-2BLaXswv9WX1yTgqn3Wad-2FotHhzHgSNAZbU82tvn7IoZZ6MjZ8PvFErJNabMVGoQrRjoQYqmMaPNOewY3o2jKb2Q7eSVSvQNP6dR-2BNpGEDHjy-2BAuIgNJ3YWnZO71U7uE5cAxQ7Yhk-2BeuPpQIlGN0GpcCO1dlYyqk9gxG0Xlx7zWGnctx44laYPYTuPLYjvVDyzYjIOY1FXI2Iw-3D-3D)). Rate discipline gets the headlines; claims discipline is where the money actually moves.

## What's new

**A California broker says the private market can finally beat the FAIR Plan, the first real "soft" signal from the hardest US market.** *HOA - It's A True Story*, [Is the California FAIR Plan Really Fair? #262](http://url7324.matterfact.com/ls/click?upn=u001.idHmPrr2Geh7KYLAsTy7NkrIVb-2FgA4pmf2rMXQwGcOhuHMWGGar8muczs4CsRmF10GBbmdGSgFb0fQ7wV7krliOIS2n9dWXb-2BzXgpm3DBnDnVVlI-2FOt1y2RfapRIZB62VixspkRmq4aaQzJc8K7yTQ-3D-3DN-jc_7mLGwmUci-2BLaXswv9WX1yTgqn3Wad-2FotHhzHgSNAZbU82tvn7IoZZ6MjZ8PvFErJNabMVGoQrRjoQYqmMaPNObYLRiGBVXaCFrKne-2BCddq1iQ-2B5lkl-2FlSWOBWHKCLp2b7-2FsmGjEXkqN89FgJGTzutoMggGpv6ukZE64SY-2FVm6YNPDJp3-2Fi8BXaCCydHPfY2ckkapfop2tm-2F5PRZV1ZjTuw-3D-3D), Aug 21, hosted by Regan Brown with **Tina Keel, a Vice President and HOA insurance broker at a HUB International company** (operator/insider, at the retail-agent level rather than a carrier's chief underwriter). The FAIR Plan is California's insurer of last resort, a bare-bones, fire-only policy that homeowners fall back on when no normal insurer will take them. For six years the story was one-way: carriers fled, premiums exploded, and everyone piled into the FAIR Plan because nothing else was affordable. Keel says that has flipped. "We're starting to see that excess and surplus, that secondary market is starting to soften," she said, the E&S or "secondary" market being the specialty insurers who write the risks standard carriers won't. (Excess & surplus lines are exactly the non-standard, harder-to-place risks the specialty writers on our watchlist, Kinsale, W.R. Berkley, Markel, live on.) The punchline is the year-over-year swing in her own quoting: a year ago, the private option was so expensive versus the FAIR Plan that "no board is going to make that decision." Now, she said, "I can go to the secondary market and get you a quote and it will beat the fair plan most likely", and not just on fire: "it's not just fire only. It's everything, including water damage... So I can get you one policy for all of those perils and it's probably going to be cheaper."

She was blunt that this is the cycle turning, not a one-off: "Insurance is cyclical. So we go through soft to hard markets back to soft markets... the market will soften again and we're seeing glimpses of that softening happening, which is wonderful." Two important caveats she flagged herself. First, it is all "subjective to if we have a large catastrophic loss nationwide or statewide", one bad wildfire and the thaw reverses. Second, prices are normalizing, not collapsing: "I don't think we'll ever see premiums back to what they look like in 2015, 2018." She also gave a leading-indicator tip worth logging: "We actually watch Florida closely because we're very similar to Florida... when we see them making a move, the marketplace is going up, it's going down. We watch that because we know we're soon to follow." Florida softens first; California follows.

**The regulatory plumbing behind the thaw: California finally lets insurers price the risk.** *Shift Key with Robinson Meyer*, [Who Pays for Wildfire Prevention? If You're in California, You Do, in Your Power Bill.](http://url7324.matterfact.com/ls/click?upn=u001.idHmPrr2Geh7KYLAsTy7NkrIVb-2FgA4pmf2rMXQwGcOhor9PLCS4eBsYELS0Q5vqYfVIV-2FB4-2BOMlIKbmBZUEBgCFpHfJriHMZYqezH6mXgchYQw5SilkOteeySz-2FfZo9-2BF-2FUtd2WmS3wF0EMh9rzHeg-3D-3DPWhP_7mLGwmUci-2BLaXswv9WX1yTgqn3Wad-2FotHhzHgSNAZbU82tvn7IoZZ6MjZ8PvFErJNabMVGoQrRjoQYqmMaPNOSRsjW-2BNshHGX88u2-2BEgIE6PFS4ZGSC-2BqhAIbSuWPAG94QzQIsj4Cn6WJurFThCc5OFFcsp9-2FoJ0mRvt1SCxSTrg4Sw6NC2-2BEUBkBLWqujgW8WVWQDgngXsfNyeGRGszpQ-3D-3D), Aug 20, hosted by Robinson Meyer with **Lauren Teixeira, a senior analyst at the Breakthrough Institute** and author of a report called *Rewiring Risk* (pundit/commentator, an analyst, not an operator). The episode is really about who pays for wildfires in California, but it lands squarely on why the insurance market broke and why it is mending. The break, Teixeira explained, came from a decades-old rule called Prop 103 that capped what insurers could charge, "we have price controls on insurance through this... system called Prop 103", so when the big fire years hit, "a lot of the private insurers have declined to renew their policies or they have left. Because they say... we can't stay solvent if we're not allowed to let our premia match our claims, which is how, of course, an insurance business works." (In plain terms: if the regulator won't let you charge enough to cover expected losses, you stop writing.) That drove homeowners onto the FAIR Plan, enrollment has jumped roughly fivefold in recent years, which is itself "in part capitalized by all the other insurers in the state," so every carrier ends up subsidizing the highest-risk homes.

The mend is the part that matters for pricing. Teixeira: "We have finally started letting insurers charge forward-looking, like using forward-looking risk models, which before you were not allowed to do. And we've also started letting insurers pass on the cost of reinsurance, which before you were also not allowed to do, which is kind of crazy because... that's how the business works." Those two changes, letting carriers use modern catastrophe models and letting them pass their reinsurance bill through to the customer, are precisely what Keel's softening secondary market reflects on the ground. She also dropped two figures worth keeping: the state's backstop "Wildfire Fund" is "a $21 billion fund that was recently depleted," and one reason insurers stay at all is "they have this recourse to subrogate and recover the damages", i.e., they can sue the utilities that start fires to get their money back. If California ever caps that utility liability, insurers "have to pick up more risk and that could mean more non-renewals." A reminder that this thaw rests on a fragile stack of policy fixes.

**The quieter lever: insurers are managing loss costs through the claims file, and the WSJ has the receipts.** *Collision Coffee Talk*, [State Farm's CEO Is Going Under Oath And Auto Body Shops Should Pay Attention](http://url7324.matterfact.com/ls/click?upn=u001.idHmPrr2Geh7KYLAsTy7NkrIVb-2FgA4pmf2rMXQwGcOjwLbEgVqSchdd7MBlwhlAnSPBSozJfrEJa53Bj48uhw8NXn3gDTUlfpjSVtfPz0734HkpTzyWb-2FhY7AG0k5v7VmpX2F7dJ-2BnPQHnoYLzjpuw-3D-3DqdP3_7mLGwmUci-2BLaXswv9WX1yTgqn3Wad-2FotHhzHgSNAZbU82tvn7IoZZ6MjZ8PvFErJNabMVGoQrRjoQYqmMaPNOVE2aZyS2qkxqOXqmqouP-2FQsBsDtjKrwwBvpQIP5Y6L-2BKvvfQ5WzMRlZbPYXWOg9CvtagnAROV2Efk9o8NjDg9jLal3-2FAqG11-2Fbs6CC7OCp2S6uoILpNtgwM6zSXILHMUQ-3D-3D), Aug 17, hosted by a collision-repair industry commentator with a former insurance-claims background (pundit/commentator, and, worth flagging, a body-shop advocate, so structurally adversarial to insurers; the hard numbers he cites trace to a *Wall Street Journal* series). His thesis is that carriers have shifted from paying claims to contesting them. The homeowners exhibit: State Farm's approval rate for hail-driven roof replacements has fallen from "70.4%" to "34.7%", "that's a significant drop... you can't tell me that just spontaneously happened." The auto exhibit, from the *Journal*: "across the country, the average right now is 45% of auto liability claims closed without payment," and in New York alone "over 50% of liability claims were closed without payment" at Allstate. Liability claims are the ones where someone else hit you and is owed money, so a ~45% no-pay rate is a striking number if it holds up.

He argues this is industry-wide and coordinated by the software carriers use to write estimates, "this isn't just State Farm, it's every insurer, because they're using the same rules", with body-shop estimates "routinely cut in half." He closed with a telling anecdote from a former State Farm and Zurich claims manager, Roxanne Gomez, who denied a $39,000 diminished-value claim on a wrecked Aston Martin by the book; the claimant hired an attorney and filed a complaint, and "my own company paid him $900 a day and every dollar of the 39,000 diminished value he demanded." Read past the collision-shop grievance and there is a real signal for anyone modeling personal and commercial auto: carriers are leaning hard on claims severity to protect loss ratios, and the plaintiffs' bar is the counter-pressure, which is the social-inflation story told from the claims desk.

## The debate

There is a genuine two-sided argument this week, and for once both sides are voiced, though on the property side, not by a Bermudian reinsurer. The **softening case** is the loudest it has been all summer: an actual California broker quoting live business who can now beat the insurer of last resort in the private market, plus an analyst explaining the reforms that make that possible. That is the soft-market thesis this letter has carried since spring, now corroborated at the retail coalface in the toughest state in the country.

The **counter** is not that the market is hard, nobody voiced that, but that the thaw is conditional and thin. Keel herself said it hangs on there being no "large catastrophic loss nationwide or statewide," and we are heading into peak wind-and-fire season. Teixeira's structural point is the deeper caveat: California's improving market rests on a stack of fixes (forward-looking pricing, reinsurance pass-through, utility subrogation, a depleted $21B backstop fund) that could each wobble. So the tension is soft-but-fragile versus soft-and-durable, not soft versus hard. What was *not* voiced, again, is any US or Bermuda reinsurance or specialty principal confirming where wholesale property-cat rates actually sit after the mid-year renewals.

## The names in play

**Discussed on tape:** none of our tickers by name. The live voices were a California retail broker (a HUB International company), a policy analyst (Breakthrough Institute), and a collision-industry commentator citing the *Wall Street Journal*, plus State Farm and Allstate (both private/mutual, not on our watchlist) as the subjects of the claims story.

**Silent this week:** CB, TRV, AIG, RNR, EG, ACGL, KNSL, WRB, MKL, HG, SKWD, MMC, AON, AJG, WTW, BRO, the entire watchlist, again. No named cat-bond or alternative-capital manager (Fermat, Nephila, RenRe Capital Partners, Aeolus, Hudson Structured, Twelve) surfaced, and neither the Bermuda nor the Lloyd's market was mentioned. In a week when the hardest US property market visibly loosened, not one of the carriers, reinsurers or brokers with the most to gain from that loosening came on a podcast to talk about it. The silence is the same tell it has been all summer.

## Read-throughs

- **Pure reinsurers (RNR, EG, ACGL):** No direct voice, but the read-through is real and directional. When the FAIR Plan is depopulating and California's secondary market is softening enough that a broker can beat the state backstop, primary property capacity is rebuilding, which typically means ample reinsurance behind it and no scarcity at the top of the tower. It rhymes with the "much more supply than demand" read the European industry gave two weeks ago. Watch whether any Bermudian principal breaks the silence before wind season peaks.

- **ILS / cat-bond:** No named manager on tape again, so no direct print. But California letting insurers pass reinsurance costs through to policyholders is structurally bullish for the whole risk-transfer chain, it makes buying reinsurance and cat bonds economic for primary carriers again, which supports demand for alternative capital rather than sapping it. Nothing this week suggests inflows have stalled.

- **Primary specialty / E&S (KNSL, WRB, MKL, HG, SKWD):** The most direct read of the week, even without a carrier voice. Keel's "the excess and surplus... secondary market is starting to soften" is exactly the E&S property line these names write. Softening in E&S property is a double-edged read: more submissions flowing back from the FAIR Plan into the private specialty market is volume, but a softening rate environment eventually pressures the margins that made 2023–25 so good for the disciplined writers. No specialty operator was on tape to say which way their own book is leaning.

- **Brokers (MMC, AON, AJG, WTW, BRO):** Silent again. A market moving from crisis-hard to merely-expensive is, if anything, more work for brokers, clients need shopping, wraps and re-placement advice exactly when options reappear, which is precisely what Keel described doing all episode. No listed broker executive was on the circuit to claim that tailwind.

## What changed

Two weeks ago the letter was a European story: Insurance Europe's head saying, in a record wildfire year, there is "much more supply than there is demand" for catastrophe cover, plus a Chicago broker on the hail-and-tornado losses keeping US primary rates sticky. This week the lens swung to the single most-watched US property market, California, and, for the first time, we got the softening thesis confirmed by someone quoting live business, not just describing the weather. The map is consistent but sharper: property is softening, and now we can see the mechanism (forward-looking pricing plus reinsurance pass-through) and the evidence (the private market beating the FAIR Plan). Two genuinely new threads this week. First, a specific, actionable leading indicator, watch Florida, because California follows it. Second, a claims-discipline story: the *Wall Street Journal*'s ~45% auto-liability no-pay figure and State Farm's collapsing roof-approval rate are a reminder that carriers defend loss ratios through the claims file as much as the rate card, the social-inflation fight seen from the adjuster's desk. Otherwise unchanged: property softening and capital-abundant, casualty claims contested and litigated, and the US reinsurance, specialty and broker principals still declining to talk about any of it on the circuit.

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