
Impact of OBBA on Retail Sector
The Solutions
The Result
The OBBBA introduces major policy-driven risks and opportunities for retail and consumer staples, from welfare cuts and tariffs to labor, tax, and energy shifts. Value retailers like Walmart, Kroger, and Dollar General face top-line and cost pressures, while Target and Costco are more insulated. AI regulation relief benefits Amazon and Costco, but litigation and regulatory risk persist. Companies with strong balance sheets and supply chain agility are best positioned for the volatility ahead.